Resume & Portfolio

Freelance Product Lead

• Drive UX decisions, define design requirements, prioritize and approve work, and translate final designs into detailed engineering requirements, annotations, and acceptance criteria
• Review solution architecture during technical discovery, validating API payloads directly to identify and resolve gaps between system-of-record data, BFF services, and design requirements
• Represent product in engineering standups, resolve open questions, and advise client stakeholders on trade-offs and backlog priorities for future releases
• Create and manage the backlog, prepare future-state Figma designs and requirements, and conduct visual QA of the build

Founder | Product Consultant

• Served as consulting partner to a multi-brand QSR company; transformed product operations, trained product managers, and devised new communication frameworks
• Defined cross-functional digital measurement capabilities, shifting the digital team from activity tracking to outcome-based measurement — read the case study
• Aligned product leaders at a Fortune 50 retailer to achieve digital transformation goals by establishing roadmap strategy, stakeholder alignment, and cross-functional operating models
• Designed and implemented a custom discovery and development framework and product operations playbook for a large, complex enterprise — read the case study
• Integrated AI across all consulting workflows, including synthesis of stakeholder interviews, delivering the output of a three-person team

Director, Product Strategy & Operations Feb 2022 – Dec 2022

Sr. Manager, Product Strategy & Operations Jun 2021 – Feb 2022

• Directed product portfolio strategy across 70+ product teams, defining, naming, and connecting the work into one organizational direction, aligning digital initiatives to corporate goals and securing record-breaking online sales
• Created a unified 5-year roadmap, reallocating $10M of capital to higher-impact initiatives by identifying redundancy and improving cross-functional alignment
• Managed capital investment and resource allocation, and expanded portfolio funding by 4% through performance-focused annual planning and ROI determination
• Served on the product leadership team and as chief of staff to the Head of Product, reviewing and approving major initiatives, acting as proxy, and leading executive communications, quarterly business reviews, and board presentations
• Established and scaled a new product strategy and operations team to oversee product operations and portfolio roadmap prioritization, increasing productivity by 30%
• Developed frameworks for OKRs, value-based prioritization, measurement, and storytelling across product teams
• Led a product special project engaging an external design agency to create personalized, omnichannel solutions for the connected digital and in-store experience; managed the engagement end to end, conducted in-store research, and integrated the resulting concepts into product team roadmaps, increasing customer engagement by 5%

Sr. Manager, Product Management – Marketing Technology

• Defined MarTech strategy and aligned 20+ marketing leaders on personalization roadmap for CMS, CDP, and campaign systems to support omnichannel retail experiences, securing a 115% increase in funding
• Designed MarTech team structure and led strategic hiring of 6 product managers to meet stakeholder needs and technology requirements
• Delivered $40M+ revenue increase through end-to-end product leadership of 10+ enterprise platform teams managing product content, digital assets, and customer data
• Orchestrated build vs. buy evaluation and managed RFP processes for DAM, CDP, CMS, and Campaign Management tools and managed ongoing partner relationships