My Experience

Founder | Product Consultant

• Served as consulting partner to multi-brand QSR company; transformed product operations, trained product managers, devised new communication frameworks, and defined cross-functional digital measurement capabilities — read the case study
• Aligned product leaders at Fortune 50 retailer to achieve digital transformation goals by establishing roadmap strategy, stakeholder alignment, and cross-functional operating models
• Designed and implemented a custom discovery and development framework and product operations playbook for a large, complex enterprise — read the case study

Director, Product Strategy & Operations

• Directed product portfolio strategy across 70+ product teams, aligning digital initiatives to corporate goals and securing record-breaking online sales
• Managed capital investment and resource allocation, and expanded portfolio funding by 4% through performance-focused annual planning and ROI determination
• Partnered with external vendors to design personalized, omnichannel experiences, increasing customer engagement by 5%
• Led executive communications, quarterly business reviews, and board presentations as chief of staff to the Head of Product

Sr. Manager, Product Strategy & Operations

• Established and scaled a new product strategy and operations team to oversee product operations and portfolio roadmap prioritization, increasing productivity by 30%
• Created a unified 5-year roadmap, reallocating $10M of capital to higher-impact initiatives by identifying redundancy and improving cross-functional alignment
• Hired and developed 7 team members, fostering a culture of entrepreneurship, customer focus, and collaboration
• Developed frameworks for OKRs, value-based prioritization, measurement, and storytelling across product teams

Sr. Manager, Product Management – Marketing Technology

• Defined MarTech strategy and aligned 20+ marketing leaders on personalization roadmap for CMS, CDP, and campaign systems to support omnichannel retail experiences, securing a 115% increase in funding
• Designed MarTech team structure and led strategic hiring of 6 product managers to meet stakeholder needs and technology requirements
• Delivered $40M+ revenue increase through end-to-end product leadership of 10+ enterprise platform teams managing product content, digital assets, and customer data
• Orchestrated build vs. buy evaluation and managed RFP processes for DAM, CDP, CMS, and Campaign Management tools and managed ongoing partner relationships

Sr. Product Manager – Marketing Technology, DAM

• Transformed digital asset management systems supporting product content workflows across retail operations, saving $2M in tech costs and mitigating $10M in legal exposure
• Boosted image reuse by 7x and adoption by 200% by redesigning DAM workflows, implementing metadata standards, and aligning cross-functional OKRs for merchandising, marketing, and online teams
• Built integrations between CMS, DAM, and PIM systems to drive faster delivery of product content, increasing sales by $11M

Technology Solutions Consultant

• Designed and delivered innovative mobile products and digital service portals for a Fortune 50 telecom, generating $1M+ in new agency business
• Facilitated coordination across 5 internal product teams and 3 agencies

Principal Product Consultant

• Delivered 12+ enterprise e-commerce and CMS solutions, increasing client revenue by 25%
• Led professional services team restructure, increasing implementation capacity by 50%

Director of Product Management

• Built and scaled product and go-to-market strategy for a mobile POS platform; attracted $1.2M in funding that led to acquisition
• Drove a 40% increase in user acquisition and launched white-label offers and payments tools