Doing The Work

Here's what I do, how I think about it, and what it looks like in practice.

What I Deliver

Eight areas where I consistently create value — whether I'm embedded full-time, consulting, or coaching.

Product Strategy & Planning

I've built unified roadmaps across 70+ product teams and reallocated millions in capital to higher-impact work.

Portfolio Strategy Prioritization Resource Allocation Multi-Year Planning Roadmapping

Discovery & Design Thinking

I teach teams to pressure-test assumptions and solve the right problems before building the wrong solutions.

Problem Framing Customer Research Design Thinking Validation

Delivery & Execution

I'm a product person who ships — not from a slide deck, but from the trenches.

Backlog Management Sprint Planning Platform Integrations Feature Delivery Developer Collaboration

Operations & Ways of Working

I design the day-to-day systems that turn good intentions into consistent execution.

Product Operations Operating Models Playbooks Team Rituals Cross-Functional Alignment

OKRs & Measurement

I've built measurement systems that shifted entire organizations from activity tracking to outcome-driven decision making.

OKRs Success Metrics Performance Frameworks KPIs

Talent & Capability Building

I've built teams from scratch, developed PMs at every level, and run workshops that change how people approach their work.

Hiring Mentoring Coaching Training Workshops

Technology & Platforms

I've managed enterprise MarTech ecosystems and know how to pick tools that actually serve the business.

Build vs. Buy Vendor RFPs Platform Integration CMS CDP DAM PIM

Organization & Transformation

I've designed team structures, defined new roles, and guided organizations through the hard shift from project-driven to product-driven ways of working.

Org Design Team Topology Change Management Role Definition

Techniques & Tools

The frameworks, methods, and platforms I draw on — organized by type.

I believe the best product leaders aren't specialists in one thing — they're fluent across the full product lifecycle. That's what lets me walk into any situation, understand what's broken, and know what to do about it.

I've planned roadmaps and built business cases. I've run discovery workshops and mapped customer journeys. I've managed backlogs, shipped releases, and stood up CI/CD pipelines. I've designed operating models, written playbooks, and facilitated the rituals that keep cross-functional teams aligned. I've coached PMs at every level and designed training programs from scratch.

That range matters because leadership isn't just setting direction — it's being credible enough to help people at every stage of the work. When I mentor a junior PM on problem framing, I'm drawing on years of doing it myself. When I coach a team through a messy organizational change, I know what the transformation roadmap looks like because I've built them.

The frameworks and tools in the next two tabs are the named things I reach for. But what makes them useful is the practice behind them — thousands of hours of planning, building, shipping, measuring, coaching, and redesigning how teams work.

Strategy

Porter's Five Forces SWOT Ansoff Matrix BCG Growth-Share Matrix McKinsey 7S Blue Ocean Strategy Value Chain Analysis Three Horizons Business Model Canvas Lean Canvas Wardley Mapping

Prioritization

RICE MoSCoW Kano Model Weighted Scoring Value vs. Effort Matrix Opportunity Solution Trees

Discovery

Design Thinking Design Sprints Jobs to Be Done Lean UX Assumption Mapping Customer Journey Mapping User Story Mapping

Delivery

Scrum Kanban SAFe

Measurement

OKRs OGSM North Star Framework HEART Framework

People & Change

RACI GROW Model Team Topologies Kotter's 8-Step ADKAR Spotify Model

Product & Project Management

Jira Linear Azure DevOps ProductPlan Aha!

Collaboration & Design

Figma Miro Confluence Notion

Analytics & Measurement

Amplitude Google Analytics Mixpanel Tableau Power BI Looker

AI

Claude ChatGPT Claude Code Cursor GitHub Copilot Windsurf Base44 Loveable Replit

Consulting & Advisory

I offer strategy, training, and transformation services as an independent consultant, in coordination with a highly-skilled network of other consultants. Whether you need help with a specific problem or a longer-term engagement, here's what I can do.

View Services